The Domain Name Game

You might think that when creating a domain, that it would be the easiest thing to do. If you've ever tried it, you will certainly have found that your first choice, and your second on down to your last choices have all been taken. That is unless you are going for something on the order of, "ThisIsMyMeChuckSavageDomain.com" name.

When I started my search, I found that every name that I could possibly think of Dot Com, was already taken. So I started a mental, emotion and spiritual search for names that meant something to me. Of course many of these were taken and some, even though available, well they were just wild thoughts and didn't have any real validity.

If I were to go at it again, I might take some current experience with the current name and maybe have a go at something else. Though now that I have a name and a company behind it, I wouldn't change, even though sometimes I'm tempted to go for something maybe a little easier to communicate.

Try telling someone you work for me, is that Crisen pronounced see-risen, or is it See-risen as I just used, or sea-risen which in fact it is. I can count on pretty much with every new contact that I have to spell the name several times before someone actually understands on the other end exactly what letters I am actually using for the name of the domain.

I like the name Searisen. My brother Steve, who is the CEO of EcoProducts Inc., asked me when I came up with the name, why those words run together. I explained that pretty much every picture in my home shows water and the sea. I love pictures of sailing, an old picture of an F-20 prototype reflected against water, or a picture of a surfer making life look simple while skimming some tube. Water is deep rooted in me, and so is the other half of the word, Risen. It's spiritual to me and implies triumph, victory and other very symbolic values.

What I was finding though was that Searisen, was being pronounced Sear-Isn by those that read the name without hearing it first, not the desired pronunciation. I'm not sure why mentally people see Searisen and come up with Sear-Isn, so I've had to go and make the R capitalized to better communicate the company's name.

I like the name SeaRisen and I'm sticking with it even with the difficulties. It might have been out of thin-air when first created, but it has meaning and substance now.